FIRST LOOK • Camp details are being finalized. Registration is not open.
Money’s Football Factory crowned logoCoachMONEY’SFOOTBALL FACTORY
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WELCOME TO THE FACTORY

MONEY’S
FOOTBALL FACTORY

Football skills. Confidence. Character.
All skill levels are welcome.

AGES
5–16
SESSION
About 1 hour
PER SESSION
$5
NEXT DATE
November start planned · date TBC
LOCATION
Likely Jacksonville · venue TBC
REGISTER FOR A POSITION →

Registration is not open yet.

YOUTH FOOTBALL DEVELOPMENT

CMFF

COACH MONEY’S FOOTBALL FACTORY

BUILD SKILL.
BUILD CHARACTER.
DOMINATE.

Better skills. Stronger confidence. Character that carries beyond the field. Welcome to Coach Money’s Football Factory.

CHOOSE YOUR POSITION ↗
ALL SKILL LEVELS WELCOMEAGES 5–16
Coach Money welcoming young athletes on a football field beneath stadium lights
EFFORT✦DISCIPLINE✦TEAMWORK✦NEVER GIVE UP

WELCOME TO COACH MONEY’S FOOTBALL FACTORY

MORE THAN FOOTBALL.
DEVELOPING CHAMPIONS.

TRAIN • DEVELOP • DOMINATE

Demonstrate progress through consistent effort.
Youth football skills training reference artwork
FUNDAMENTALS · CONFIDENCE · CHARACTER

We develop football skills, confidence, and character through positive coaching, consistent effort, and teamwork.

God first. Student first. Athlete second.

We help young athletes build football skills, confidence, and character in a fun, encouraging environment. Through positive coaching and consistent effort, we develop discipline, teamwork, integrity, and accountability—on and off the field.

God first. Student first. Athlete second. We value education, respect, hard work, and a never-give-up mentality. Parents and guardians, welcome to the Factory. Let’s help your athlete grow as a student, teammate, and person.

THE FACTORY MINDSETGod first. Character always. Hard work daily.
Accountability every day. Never give up.

1REGISTER FOR A POSITION

BUILD SKILLS.
GROW TOGETHER.

Choose your position.

Register for a position.
All skill levels are welcome—let’s learn, grow, and get better together.

AVAILABILITY PREVIEW · Proposed limits from Coach Money’s flyer. Try a card to see the counter work.

Demo counts apply only in this browser tab. No registration is submitted or spot reserved.

2MEET COACH MONEY

THE COACH.
THE PERSON.
THE PURPOSE.

Meet your coaches.

Monterrio Elston Founder & Head Coach

Known as Coach Money, Monterrio brings a lifelong passion for football and helping others reach their full potential. His mission is to train athletes, develop character, build confidence, and prepare the next generation for success on and off the field.

“We celebrate effort, encourage improvement, and remind every athlete that success is built through preparation, discipline, and perseverance.”

Coach Money brings 10+ years of coaching and a background in mental health to help young athletes grow on and off the field.

COACH’S CLIPBOARD01 / 02

HEAD COACH

Coach Money

THE FACTORY STANDARD

  • Discipline
  • Teamwork
  • Accountability
  • Positive attitude
  • Consistent effort
  • Student first
Build the athlete. Develop the person.
01

MORE THAN A DECADE OF COACHING

Over 10 years developing athletes, including four years with the Jacksonville Mighty Vikings and two as head coach. His experience also includes football, position-specific skills, and combine camps.

02

AN ATHLETE’S PERSPECTIVE

A former Jacksonville Red Devil, Coach Money played multiple football positions and pursued football at Arkansas Baptist College. His track background includes sprinting, long jump, and qualifying for state in the 4x100-meter relay.

03

DEVELOPMENT BEYOND THE FIELD

More than a decade in the mental health field has shaped his focus on patience, communication, emotional regulation, and positive decisions. A husband and father of six, he understands the encouragement and support young athletes need.

God first. Student first. Athlete second.

3THE FACTORY STANDARD

TRAIN WITH PURPOSE.
GROW BEYOND THE GAME.

Our program goals.

Nine goals. One commitment:
helping young athletes grow.

Nine goals guide every session:

  • Character
  • Discipline
  • Work ethic
  • Teamwork
  • Positive attitude
  • Education
  • Football skills
  • Faith
  • Having fun
PROGRAM GOALS & OBJECTIVESTap to view all 9 goalsTap to close the goals

Choose any goal below to expand its objective and action checklist.

01

DEVELOP STRONG CHARACTER AND INTEGRITY

Objective: Teach athletes the importance of doing what is right, even when no one is watching.

  • Demonstrate honesty, respect, and good sportsmanship.
  • Treat coaches, teammates, and others with respect.
  • Take responsibility for personal actions and decisions.
  • Understand that character is more important than athletic ability.
02

BUILD DISCIPLINE AND ACCOUNTABILITY

Objective: Help athletes develop self-control, responsibility, and the ability to follow instructions.

  • Arrive on time and prepared for training.
  • Follow directions the first time they are given.
  • Practice active listening when coaches are speaking.
  • Accept correction without arguing or displaying a negative attitude.
  • Take ownership of mistakes instead of making excuses.
03

DEVELOP A STRONG WORK ETHIC

Objective: Teach athletes that success requires hard work, determination, dedication, and consistent effort.

  • Give 100% effort during every drill and activity.
  • Complete assigned drills without quitting.
  • Push through challenges while maintaining safe training practices.
  • Understand that improvement comes through practice and consistency.
  • Develop a never-give-up mentality.
04

PROMOTE TEAMWORK AND DEPENDABILITY

Objective: Teach athletes the importance of working together and being someone others can depend on.

  • Encourage and support teammates.
  • Understand individual responsibilities within a team.
  • Work together to accomplish common goals.
  • Demonstrate positive communication.
  • Learn that individual success should not come at the expense of the team.
05

DEVELOP POSITIVE ATTITUDES

Objective: Help athletes understand that their attitudes influence their behavior, performance, and opportunities.

  • Maintain a positive attitude during difficult situations.
  • Respond appropriately to constructive criticism.
  • Demonstrate respect when winning or losing.
  • Learn to control emotions when frustrated.
  • Understand that attitude and effort are personal choices.
06

EMPHASIZE THE IMPORTANCE OF BEING A STUDENT-ATHLETE

Objective: Encourage athletes to prioritize education while pursuing athletic development.

  • Understand that being a student comes before being an athlete.
  • Recognize the importance of completing school assignments.
  • Demonstrate responsibility at school and during training.
  • Develop time-management skills.
  • Understand how classroom discipline connects to football discipline.
07

DEVELOP FOOTBALL FUNDAMENTALS AND ATHLETIC SKILLS

Objective: Provide athletes with opportunities to learn and improve fundamental football skills in a safe, structured environment.

  • Improve footwork, agility, speed, and coordination.
  • Learn proper football techniques for their positions.
  • Develop an understanding of basic football concepts.
  • Improve listening and execution during drills.
  • Demonstrate progress through consistent practice.
08

ENCOURAGE FAITH AND GODLY PRINCIPLES

Objective: Promote the importance of putting God first and demonstrating faith-based values through everyday actions.

  • Encourage athletes to demonstrate humility and gratitude.
  • Teach the importance of treating others with kindness.
  • Promote honesty, integrity, and respect.
  • Encourage athletes to make positive decisions.
  • Demonstrate that faith and character should influence how we treat others.
09

CREATE A FUN AND POSITIVE LEARNING ENVIRONMENT

Objective: Ensure athletes enjoy learning football while developing confidence, friendships, and valuable life skills.

  • Incorporate fun and engaging football activities.
  • Celebrate individual improvement and accomplishments.
  • Encourage athletes regardless of their skill level.
  • Build confidence through positive reinforcement.
  • Create an environment where athletes feel respected, supported, and motivated.

4PARENT PLAYBOOK

THE DETAILS,
BEFORE THE DRILLS.

Parent playbook.

A little preparation. A confident first day.
Here’s what to know before your athlete joins the Factory.

Parent questions
REGISTRATION COMING SOON

Coach Money is finalizing the camp details. Signups are not open yet.

AGE GROUPS
Ages 5–16
DATES & TIMES
November start planned · first date and time to be confirmed
TRAINING LOCATION
Likely Jacksonville · exact venue to be confirmed
SESSION FEE
$5 per session · Cash App or cash in person
EXPERIENCE LEVEL
All skill levels welcome
WHAT’S INCLUDED
Football training and mentoring
SESSION LENGTH
About 1 hour

A PARENT’S QUICK HUDDLE

GOOD QUESTIONS.
CLEAR ANSWERS.

Tap any question to read more.

Explore the positions
Does my athlete need football experience?

All skill levels are welcome. The program focuses on football fundamentals, confidence, teamwork, and character in a positive, encouraging environment.

What ages can participate?

The program welcomes athletes ages 5–16. Each training session lasts about one hour. Check the current session date before registering.

What should my athlete bring?

Wear cleats and shorts or sweats. This is non-contact training; no helmet or pads are needed. Arrive 15 minutes before your session.

Do parents or guardians need to stay?

Yes. A parent or guardian must stay throughout the session. Please arrive 15 minutes early for check-in.

What happens if there’s bad weather?

If we cancel a session due to weather, your payment rolls over to a future session. Text Coach Fields first with questions about the updated schedule.

How do registration and position availability work?

Registration is not open yet. Right now, the position cards demonstrate how availability will work; trying a card does not submit a signup or reserve a spot.

When registration is ready, parents will be able to select an available position and follow the signup steps. Confirmed age groups, fees, and camp details will be posted first.

What if my athlete has a health condition or asthma?

If your child has a health condition, injury, or participation restriction, contact Coach Fields before registering and ask your child’s healthcare professional about safe participation. Discuss any needed arrangements privately with the coaching team.

Athletes with asthma must have their prescribed rescue inhaler available at all times during training. A parent or guardian must stay and discuss the athlete’s asthma action plan with the coaches before participation. Do not send medical records through the registration form or payment note.

Is parent permission required?

Yes. For each athlete and session, a parent or legal guardian reads the short permission and limited waiver in the registration form, types their full name, and checks the agreement. A copy is saved with the signup and included in the prepared email to Coach Money. Open the email, review it, and tap Send. In-person families can complete permission with the coaching team before participation.

Can I register in person?

Online registration is encouraged for convenience. If you cannot register online, in-person registration is available. Text Coach Fields at (501) 358-8955 before attending to arrange registration and check position availability. We want every child to have an opportunity to participate.

When and where will training begin?

Coach Money is aiming to start in November, most likely in Jacksonville. The first date, time, and exact location are not confirmed yet. Confirmed session details will be posted before registration opens.

What does the session fee include?

The fee is $5 for each session and includes football training and mentoring. Each session lasts about one hour. Pay with Cash App or cash in person; exact change is appreciated.

How do I pay the session fee?

The total is $5 per session, including training and mentoring—there is no separate class fee. Save your registration first, then follow your confirmation’s Cash App instructions or pay cash in person. The coaching team confirms payments manually. No payment is due to join a waitlist.

A November start is planned, most likely in Jacksonville. The first date, time, and venue are still to be confirmed. Check here for confirmed session details before registering.

LET’S TALK FOOTBALL

CONTACT THE COACHES.

For training, registration, or schedule questions, please text Coach Fields first. Registration and payment email details still go to Head Coach Money.

SMALL GESTURES. A BIG DIFFERENCE.

SUPPORT THE FACTORY.

Want to help our young athletes? Donations of water, sports drinks, and tips are welcome. Thank you for supporting the work on and off the field.

WAYS TO HELP
  • Bottled water for training days
  • Sports drinks for our athletes
  • Optional tips to support the program

For a Cash App tip, label the note “CMFF donation” so it stays separate from registration fees.

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